top of page
MARKETING PROPOSALS
IMC Marketing Campaign Proposal
for Whole Foods
​
An Integrated Marketing Campaign proposal for Whole Foods Market that covers changes in the industry due to the COVID pandemic. This proposal outlines various strategies for increasing sales through the usage of the Amazon Fresh online grocery system.
This was a practice exercise and no materials were used or submitted to the company.
User Testing and Architecture Redesign
for the STl Ren-Fest Website
​
A detailed card sorting test was utilized to re-establish the information architecture present on their seasonal website. This proposal has detailed results of the user testing as well as a proposed new architecture.
This was a practice exercise and no materials were used or submitted to the company.
bottom of page